Content Idea Development in 5 Easy Steps
Creating new content every month, whether it be for social or otherwise, can be very difficult. Ideas may come easy in the beginning, but how does one tackle the dreaded creative block? Luckily, I’ve developed 5 easy steps ...
Pantone Color of the Year 2022
It’s that time of year again! No, not New Year’s resolutions but the unveiling of the Color of the Year for 2022 from Pantone. This year, Pantone has released ‘PANTONE 17-3938 Very Peri’ as the color for 2022. So, let’s talk ...
Two Years. Two Roles.
From Chief Crisis Officer to Chief Growth Officer At the end of 2019, things were looking incredible for our business. We were all aligned on our strategy moving forward and had a solid plan for steady, manageable growth. In ...
A Strategy for More Backlinks | Antidote 71
Building quality backlinks from relevant and credible websites to your own website may be the secret ingredient to ranking higher on Google. But how do you do it? There are a lot of strategies to get people to link back to ...
5 Things Your Brand Should Do To Work Harder
More than a logo. More than a color. When you think about your brand—or any company's brand—the first thing that comes to mind is probably a log or a color. And that's natural. Those are the most prominent brand symbols we ...
Lead Gen Doesn't Have to Be Ugly
Somewhere along the line, people started to believe that for a lead generation campaign to work, it had to be basic, utilitarian, and functional. That design didn’t matter.
Adapting Your Strategy for Personalization
Adjusting Your Lead Gen Strategy for Gen Z As we discussed in our earlier post on this topic, most recent generations, Millennials and Generation Z, have grown into large demographics that hold growing purchasing powers in ...
Rise of Personalization and Inbound Marketing
Millennial and Gen Z’s Influence on the Inbound Marketing Strategy The most recent generations, Millennials and Generation Z, have grown into large demographics that hold growing purchasing powers in the current global ...
No one is reading my marketing emails!
Why aren't your customers or prospects reading your emails? There could be a lot of reasons your marketing emails aren't getting read by your prospects or customers. Assuming they're getting delivered and not getting caught ...
Why Make Election Day a Holiday?
Every 2 years we add a holiday for election day at Antidote 71 Whether Election Day should be a holiday nationwide is often a subject of debate. Do we give everyone the day off so they can vote? Is that too much? Do people ...