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Rich MackeyAug 12, 2021 12:00:00 AM

5 Things Your Brand Should Do To Work Harder

More than a logo. More than a color.

When you think about your brand—or any company's brand—the first thing that comes to mind is probably a log or a color. And that's natural. Those are the most prominent brand symbols we see on a daily basis.

  • You can probably see their green color when you see this logo.
  • Thinking about yellow? Or maybe light blue? Or their smile?
  • Less associated with color than the symbol.
  • Do you see the arrow? Or think red & blue?

Even though none of those have color, you associate it with the brand. But I'm also guessing there's more that comes along when you see those symbols. Is there a sound? A key product offering? A specific product you think of? All of these brands work harder than their logo and color scheme. But that's easy when you have millions (or billions) in ad budget, right?

Surprisingly, there are some simple ways your brand can work a lot harder than it is—both internally and externally. In this upcoming 5 part series, we'll explore 4 ways a brand should be working for you. 


  • 1. Your brand should be represented in your work spaces.
  • 2. Your brand should inspire creativity.
  • 3. People not connected to your company should be able to create from your brand.
  • 4. Your brand should have flexibility in execution.
  • 5. Your brand should bring in business.

Stay tuned as we dive into each of these, but if your brand isn't working hard enough in any of these areas, you know how to reach us