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Thoughts from the Antidote 71 Team

Rich MackeySep 3, 2025 10:16:48 AM

5 Steps to Building Your First Fully Integrated Campaign

Running ads on one channel is easy. Running them everywhere in sync? That’s where the ...
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Rich MackeySep 3, 2025 10:16:22 AM

The Psychology Behind Surround-Sound Marketing

Have you ever noticed how you suddenly think of a brand more after spotting it ...
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Rich MackeySep 2, 2025 9:53:42 AM

The Secret Weapon in Cross-Channel Campaigns: Digital-On-Demand Postcards

In the age of a competitive attention economy, connecting with your audience requires ...
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Rich MackeyAug 28, 2025 1:56:04 PM

5 Creative Ways to Use On-Demand Postcards in Your Marketing Mix

Direct mail is making a comeback, and postcards are leading the way. Unlike emails that ...
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Rich MackeyAug 20, 2025 12:21:16 PM

5 Reasons Digital Billboards Are a Smarter Investment

Billboards have always been a powerful way to get your message in front of thousands of ...
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Zac HazenAug 20, 2025 11:15:01 AM

Why Using More Than One Marketing Channel Delivers Bigger Results

Ever post on social or run a quick ad and wonder, “Why didn’t this work?” You’re not ...
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Rich MackeyAug 20, 2025 11:10:28 AM

How Digital OOH Advertising Works

If you think billboards are just giant posters on the side of a highway, think again. ...
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Rich MackeyAug 11, 2025 3:48:04 PM

What Does a Streaming Audio Ad Campaign Cost, and Is It Worth It?

If you’re looking for a smart, efficient way to get your brand into more ears (and ...
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Rich MackeyAug 11, 2025 3:45:14 PM

5 Reasons Streaming Audio Ads Outperform Traditional Radio

Radio isn’t dead, but it is evolving. Streaming audio has transformed how we listen, how ...
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Rich MackeyAug 6, 2025 4:24:35 PM

How Much Does It Really Cost to Run a CTV Ad Campaign?

Connected TV (CTV) advertising has transformed how brands reach their target audiences in ...
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