How to Connect With Prospects on Twitter

Posted by Antidote 71 on Apr 27, 2017 1:50:26 AM

Twitter is the channel for list makers, hashtag followers and those who want to keep it brief but humorous. For brands and businesses, this makes Twitter the perfect place to look for new customers. The tips below will help you get started — or start again — with engaging your customers and prospects on Twitter. Our free Twitter prospecting workbook will also help you stay organized and efficient along the way.

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Tags: Social Media, Prospecting, Lead Generation, Omaha Twitter, Social Media Omaha, Social Media Sioux City, Thought Leadership, Twitter

In-House Marketing or Hire an Agency? 3 Considerations to Evaluate

Posted by Rich Mackey on Apr 24, 2017 9:42:38 AM

After my first 10 years working at ad agencies in Sioux City, Omaha and Chicago, I had the opportunity to become the client for the first time and be the in-house marketing lead for a company. It was a tough decision—agency life was comfortable for me—but I had never been "the client" and felt it would give me unique perspective if I ever came back to the agency side of the business again. And it certainly did.

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Tags: Budget, Business Management, Hiring, In-house Marketing, Marketing

How to Turn Facebook Likes Into Leads

Posted by Antidote 71 on Apr 20, 2017 3:19:15 PM

With over one billion active users on Facebook per day, it’s safe to say that who you want to reach is likely using Facebook. Those leads may also be using one of your competitor’s products. To look for those leads, start by doing a quick search on Facebook of your business area plus the city you’re located in. A search for credit unions in Omaha, Nebraska pulls up all of the public posts — from personal and business pages — that match those terms.

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Tags: Social Media, Lead Generation, Facebook, Social Media Marketing

How to Use Social Media to Find New Business Leads

Posted by Antidote 71 on Feb 23, 2017 10:21:40 AM

Follow digital footprints to learn more about your audiences

When you log onto social media each day, you’re presented with information about what happened while you were gone.

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Tags: Social Media, Finding Leads, Leads, Social Media Marketing

Upcoming Changes to Google Pay-Per-Click Advertisements

Posted by Antidote 71 on Jan 27, 2017 11:13:54 AM

Over the past several months, Google has been rolling out updates to how Pay-Per-Click (PPC) text ads are displayed.

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Tags: Ad Strategies, Digital Marketing, Google AdWords, Google PPC

Antidote 71 Continues Growth, Expands to Omaha

Posted by Antidote 71 on Nov 14, 2016 10:48:48 AM

Omaha, Nebraska – November 14, 2016 – Antidote 71, a full-service advertising agency, announces its expansion to the Omaha, Neb. market. The agency’s headquarters will remain in Sioux City, Iowa.

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Tags: About Antidote 71, About Us, Branding, News, Omaha, Press Release

10 SEO Mistakes to Avoid During Your Next Website Redesign

Posted by Antidote 71 on Nov 11, 2016 9:14:57 AM

Think about the last time you made a cold call to a lead that would be perfect for your business. It most likely went one of two ways:

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Tags: Website Redesign, SEO, Web Design, Website, Website SEO

Graphic Designer Jesse Glade Joins Growing Creative Team

Posted by Antidote 71 on Nov 7, 2016 2:03:40 AM

SIOUX CITY, Iowa – November 7, 2016 – Antidote 71 announces the addition of Jesse Glade as graphic designer. A Siouxland native, Jesse grew up in Ocheyedan, Iowa. He graduated from Morningside College in Sioux City with a degree in graphic design and a minor in advertising.

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Tags: About Us, Graphic Design, Jesse Glade, News, Press Release

JD Gordon Creative Labs Announces Name Change

Posted by Antidote 71 on Nov 3, 2016 2:33:16 AM

SIOUX CITY, Iowa – November 3, 2016 – JD Gordon Creative Labs, a Sioux City based advertising agency, formally announces its name change to Antidote 71, effective immediately. The agency also unveiled a new identity and website at

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Tags: About Us, Branding, Identity, Name Change, News, Press Release


Posted by Rich Mackey on Jul 29, 2016 7:21:21 PM

It's a simple word but it speaks volumes. An instant introduction. A desire to get acquainted. Or re-acquainted. And so... hello.

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Tags: About Us, Convergence, Digital Marketing, Integration, Introductions, Traditional Marketing