Thoughts from the Antidote 71 Team

Search engine algorithm updates affect how search engines rank pages and websites. These updates are essential to understand because they directly impact the visibility of your domain, influence how effectively your brand ...

Ever felt the pressure to jump on the latest marketing trend, only to realize it wasn’t the right fit for your business? You’re not alone. New marketing trends appear every week in a digital world that moves at lightning ...

Let’s be honest–managing marketing, sales and customer service can feel like juggling flaming torches while riding a unicycle. From endless follow-ups to piecing together reports, the to-do list never seems to shrink. But ...

Ever clicked on a website that took forever to load? We’ve all been there: you’re excited to see what’s behind that click, but you get that spinning wheel of doom instead of the page popping up. You wait... and wait... and ...

So, you’ve built an awesome website, but the search engines aren’t showing you the love you deserve. It’s frustrating, right? Well, it’s not some weird cosmic glitch–there’s probably something on your site that’s holding it ...

Is your website pulling its weight as a lead-generation tool? If it feels more like a glorified brochure than a lead-generating machine, it might be time for a Lead Generation Audit. Understanding how your website performs ...

Is your brand still communicating effectively with your audience, or has it lost its voice? A brand that doesn’t evolve with its audience risks becoming outdated or irrelevant. Regular brand audits ensure your messaging, ...

Are your marketing efforts working, or are you just spending your budget and hoping for the best? Many businesses invest in marketing without a clear measure of success. Without tracking performance, it’s impossible to know ...

We’re excited to explore what the future holds! By analyzing a wealth of data and engaging in industry discussions, we’re thrilled to share our top 2025 marketing trend predictions. Here’s where we’ll be focusing our ...

Navigating the world of social media can be overwhelming, especially if you’re unsure whether your content is resonating with your audience. In this blog, we’ll introduce you to the basics of analytics, explain its value and ...