Thoughts from the Antidote 71 Team

In today's digital age, a website is often the first point of contact potential customers have with a business. It is crucial that a website leaves a positive impression! A poorly designed site can have negative impacts on a ...

Mobile phones have become an integral part of our daily lives. Mobile usage has continued to increase over the years, and it is now more important than ever for businesses to optimize their websites for mobile devices. We ...

We know that creating high-quality content takes time, effort and resources. It's frustrating to see that content go to waste just because it didn't get the traction it deserved. But what if we told you that you could ...

In the age of average screen times being over 7 hours a day, there’s a lot of potential for a brand’s social media marketing in strengthening customer relationships and perceptions. However, capturing the attention of a ...

As a marketing agency, Antidote 71 has witnessed the evolution of content marketing firsthand. We have seen how brands have shifted their focus toward creating valuable content that resonates with their target audience. As ...

Every designer has their unique creative process, but what I have found helps me visualize and create more consistent messaging within my designs is to start with a mood board. They are a great way to get your creative ...

Making your marketing decisions based on data in 2023 is extremely important. But how do you sort through your data to find what matters? And how do you interpret that data confidently? If you feel overwhelmed by these ...

When looking through job postings, you may run across some that offer a "flexible work policy," but what does this mean?

Incorporating video into your content marketing plan is one of the most effective ways to engage with your audience and drive conversions. More and more businesses are realizing the power of video marketing, and it's not ...

During an impromptu office happy hour this past year, I became a huge fan of Jackson Street Brewing. I had been there once before, not long after they opened, but I hadn’t been back since. Admittedly, we had become creatures ...