Five Tips to Improve Your Phone Photography.
When I’m not managing website projects at Antidote 71, I am a portrait photographer over at Shirley Chic. I’ll spare you the soapbox of how important it is to update your headshot and your family photo but if you’re in the ...
The Role of Storytelling in Web Design
When you hear the term "storytelling," what comes to mind? Enthralling novels? A great movie that kept you on the edge of your seat? We associate storytelling with an emotional journey, characters we grow to love and plots ...
The Role of Typography in Creating a Cohesive Brand Identity
What is Typography? Typography is an often overlooked aspect in our day-to-day lives, but it affects us and influences our decisions whether we realize it or not. From recognizing a logo or ad on a billboard, to conveying a ...
Landing Page Examples that Convert: Learn from the Best
Landing pages are an essential component of any successful online marketing campaign. They are designed to convert website visitors into leads, subscribers or customers. Landing pages are highly focused, single-page websites ...
Uses of ChatGPT in SEO
ChatGPT has been a big name recently. One of the more defining reasons is how well ChatGPT can create content. Whether it’s writing your final paper that you forgot about the night it’s due or helping fix a broken block of ...
What is Poor Website Design Costing You?
In today's digital age, a website is often the first point of contact potential customers have with a business. It is crucial that a website leaves a positive impression! A poorly designed site can have negative impacts on a ...
The Importance of Mobile-First Design in the Modern World
Mobile phones have become an integral part of our daily lives. Mobile usage has continued to increase over the years, and it is now more important than ever for businesses to optimize their websites for mobile devices. We ...
Content Repurposing: How to Get the Most Out of Your Existing Content
We know that creating high-quality content takes time, effort and resources. It's frustrating to see that content go to waste just because it didn't get the traction it deserved. But what if we told you that you could ...
5 Quick & Easy Tips to Elevate Your Social Media Strategies
In the age of average screen times being over 7 hours a day, there’s a lot of potential for a brand’s social media marketing in strengthening customer relationships and perceptions. However, capturing the attention of a ...
The Future of Content Marketing: Predictions and Trends to Watch
As a marketing agency, Antidote 71 has witnessed the evolution of content marketing firsthand. We have seen how brands have shifted their focus toward creating valuable content that resonates with their target audience. As ...