How Voice Search Impacts Search Queries
If you've used a smartphone or a smart speaker in the past few years, you've probably used voice search. You know, when you say something like, "Hey Siri, what's the weather today?" or "Alexa, find me a chicken recipe." This ...
What Makes a Good Leader?
The qualities a good leader demonstrates and what I strive to become. Over the last six months, our team has been participating in our version of a Book Club for additional training. Our first book? Extreme Ownership by ...
Maximizing Conversions with Remarketing
With the rapid evolution of the digital marketing landscape, brands have come to realize the value of customer retention. After all, it's not just about acquiring new customers, but also about maintaining a strong ...
Are You Making These Common SEO Mistakes?
Search Engine Optimization (SEO) is a cornerstone of any effective digital marketing strategy. But mastering SEO is often easier said than done. If you've been investing time and resources into improving your website's SEO, ...
The Power of Keyword Research and Ad Targeting
In today's digital landscape, advertisers can access numerous methods for targeting ads. Three key approaches commonly used are awareness, consideration and conversion stages. Among these approaches, keyword/search targeting ...
Content Marketing for Small Businesses: A Beginner's Guide
Small businesses must fight for attention in a world of endless digital noise. With limited resources, how do you engage potential customers, build brand loyalty and convert interest into sales? The answer lies in content ...
How to Keep B2B Social Fun and Engaging
There’s a common misconception that B2B social media marketing is dry, stale or just plain boring. But let’s face it; B2B customers are humans first – they love being entertained, informed and engaged like everyone else. ...
Essential Skills Required for Digital Marketing: A Guide for New Hires
As a new hire in the digital marketing industry, it can be overwhelming to know where to start. There are so many different aspects to consider, from search engine optimization (SEO) to social media marketing, email ...
Five Tips to Improve Your Phone Photography.
When I’m not managing website projects at Antidote 71, I am a portrait photographer over at Shirley Chic. I’ll spare you the soapbox of how important it is to update your headshot and your family photo but if you’re in the ...
The Role of Storytelling in Web Design
When you hear the term "storytelling," what comes to mind? Enthralling novels? A great movie that kept you on the edge of your seat? We associate storytelling with an emotional journey, characters we grow to love and plots ...