5 Things Your Brand Should Do To Work Harder
More than a logo. More than a color. When you think about your brand—or any company's brand—the first thing that comes to mind is probably a log or a color. And that's natural. Those are the most prominent brand symbols we ...
Lead Gen Doesn't Have to Be Ugly
Somewhere along the line, people started to believe that for a lead generation campaign to work, it had to be basic, utilitarian, and functional. That design didn’t matter.
Adapting Your Strategy for Personalization
Adjusting Your Lead Gen Strategy for Gen Z As we discussed in our earlier post on this topic, most recent generations, Millennials and Generation Z, have grown into large demographics that hold growing purchasing powers in ...
Rise of Personalization and Inbound Marketing
Millennial and Gen Z’s Influence on the Inbound Marketing Strategy The most recent generations, Millennials and Generation Z, have grown into large demographics that hold growing purchasing powers in the current global ...
No one is reading my marketing emails!
Why aren't your customers or prospects reading your emails? There could be a lot of reasons your marketing emails aren't getting read by your prospects or customers. Assuming they're getting delivered and not getting caught ...
Why Make Election Day a Holiday?
Every 2 years we add a holiday for election day at Antidote 71 Whether Election Day should be a holiday nationwide is often a subject of debate. Do we give everyone the day off so they can vote? Is that too much? Do people ...
Interning During COVID-19 | Antidote 71
How Do We Have an Intern Program During a Pandemic? It might seem crazy, but as COVID was hitting in March, and companies were moving remote, we had two internship positions posted and were in the interview process.
Which Page Builder should you use?
How do you choose a page builder? Thinking about hiring an agency to create your website? Or, maybe you're more of a DIY kind of person? Either way, you’ll probably want to use a page builder to simplify the process with ...
Is Being Together a Requirement of Culture?
The main image on this post is a snapshot I took today of our new Omaha office while I was checking mail, watering plants, and just generally looking in on things. We signed the lease in February and moved in on March ...
Business Operations Changes in Light of COVID-19
As we continue to monitor guidance from the CDC, State of Iowa, State of Nebraska and the governments in Sioux City and Omaha where we have offices, we wanted to share what we're doing to protect the health of our team, our ...