Skip to content
Mar 10, 2023 12:23:59 PM 4 min read

How to Write Killer Google Search Ads

Google search ads are a powerful tool for businesses looking to reach their target audience and drive conversions. With billions of daily searches on Google, search ads offer an unmatched opportunity to connect with potential customers at exactly the right moment – when they’re actively searching for products or services like yours. However, not all search ads are created equal. To stand out from the competition and capture the attention of potential customers, your ads must follow an effective strategy. Here are some tips from Antidote 71 on how to write killer Google search ads:

1. Know Your Target Audience

The first step to writing effective search ads is to know your target audience. Who are they? What are they searching for? What are their pain points? What are their interests? Once you understand your audience with clarity, you can tailor your ads to their specific needs and wants.

One way to get to know your target audience better is through market research. You can use tools like Google Analytics, social media analytics and surveys to gather data on your audience. This will help you create buyer personas and target your ads more effectively.


2. Use Strong Keywords

Keywords are the foundation of any search ad. Make sure you use strong, relevant keywords in your ad copy and headlines. This will help your ad appear in the right search results and attract the right people to click on it.

To find the right keywords for your ads, you can use keyword research tools like Google Keyword Planner, SEMrush and Ahrefs. These tools will help you identify high-volume, low-competition keywords that you can use in your ads.

It’s important to note that your keywords should be relevant to your ad, your landing page and your business as a whole. Avoid using vague or broad keywords that could attract the wrong audience or increase your cost-per-click.


3. Highlight Your Unique Selling Proposition

What makes your product or service stand out from the competition? Make sure you highlight your unique selling proposition (USP) in your ad copy. This will help differentiate your ad from others and convince potential customers to choose you over your competitors.

Your USP could be anything from your pricing, to your quality, to your customer service. Whatever it is, make sure you communicate it clearly in your ad copy.

One way to do this is by focusing on the benefits of your product or service rather than just the features. For example, instead of saying, “Our product is made of high-quality materials,” you could say, “Enjoy a longer-lasting, more durable product with our high-quality materials.”


4. Keep it Short and Sweet

Google search ads have limited space, so keep your ad copy short and sweet. Focus on the most important points and benefits of your product or service. Use clear and concise language to get your message across quickly and effectively.

In addition to keeping your ad copy short, you should also make sure it’s easy to read. Use short sentences, bullet points and white space to break up your text and make it more visually appealing.


5. Use a Strong Call-to-Action

Your ad should have a clear and strong call-to-action (CTA). This is what will encourage potential customers to take action, whether it’s clicking through to your website, signing up for a free trial or making a purchase. Make sure your CTA is relevant to your ad and easy to follow.

Some examples of strong CTAs include “Sign up now.” “Get started today,” and “Download our free guide.” Whatever CTA you choose, make sure it’s clear and compelling.


6. Test and Optimize

Once you’ve created your ads, be sure to test and optimize them for better performance. You can use A/B testing to compare different ad copy, headlines and CTAs to see which ones perform better.

In addition to A/B testing, you should also monitor your ad performance regularly and make adjustments as needed. This could include tweaking your keywords, changing your ad copy or adjusting your targeting.


7. Use Ad Extensions

Ad extensions are additional pieces of information that can be added to your search ads. They can help your ads stand out and provide more value to potential customers. Some common ad extensions include:

  • Sitelink extensions: These allow you to add additional links to your ad, directing potential customers to specific pages on your website.
  • Call extensions: These allow customers to call your business directly from your ad.
  • Location extensions: These show your business’s address and phone number in your ad, making it easy for customers to find you.

By using ad extensions, you can make your ads more informative and engaging for potential customers.


8. Continuously Monitor and Improve

Finally, remember that writing killer search ads is an ongoing process. It’s important to continuously monitor and improve your ads to ensure they perform at their best. Set up regular check-ins to review your ad performance and adjust as needed. Look for trends in your data and use them to inform your future ad campaigns.

Ready to reach your business goals with Google search ads? Contact us today to learn how our proven strategies and expert insights can help you achieve better ROI and drive more traffic to your website!