Thoughts from the Antidote 71 Team

Millennial and Gen Z’s Influence on the Inbound Marketing Strategy The most recent generations, Millennials and Generation Z, have grown into large demographics that hold growing purchasing powers in the current global ...

Why aren't your customers or prospects reading your emails? There could be a lot of reasons your marketing emails aren't getting read by your prospects or customers. Assuming they're getting delivered and not getting caught ...

In Part 1 of our 3-part series, we talked about how organic search (SEO) doesn't just happen by accident. It has to be approached purposefully. What does that mean? For starters, it means you need to have a plan. There are ...

The name organic search conjures an image of people just naturally happening by your website in their search results. In reality, it's far from happenstance that your site shows up when people search. It's the work of ...

Video is a really potent marketing tool. In fact, it's arguably the most powerful way for you to connect with your audience on the internet. Period. But it doesn't matter how powerful it is if you aren't using it. Of course ...

Last week, we covered why a social media competitive audit can help you prospect and sell products online. While this blog post mainly covered the process behind our competitive audits and the need to stay ahead of other ...

Why a Social Media Competitive Audit Can Help GROW If social media isn’t part of your strategy, it should be. This is a prime opportunity to showcase and discuss products with customers and leads online. It’s also an ideal ...

Over the past several months, Google has been rolling out updates to how Pay-Per-Click (PPC) text ads are displayed.