A Strategy for More Backlinks | Antidote 71
Building quality backlinks from relevant and credible websites to your own website may be the secret ingredient to ranking higher on Google. But how do you do it? There are a lot of strategies to get people to link back to ...
Adapting Your Strategy for Personalization
Adjusting Your Lead Gen Strategy for Gen Z As we discussed in our earlier post on this topic, most recent generations, Millennials and Generation Z, have grown into large demographics that hold growing purchasing powers in ...
Rise of Personalization and Inbound Marketing
Millennial and Gen Z’s Influence on the Inbound Marketing Strategy The most recent generations, Millennials and Generation Z, have grown into large demographics that hold growing purchasing powers in the current global ...
No one is reading my marketing emails!
Why aren't your customers or prospects reading your emails? There could be a lot of reasons your marketing emails aren't getting read by your prospects or customers. Assuming they're getting delivered and not getting caught ...
Organic Search Isn't An Accident - Part 2: Strategy
In Part 1 of our 3-part series, we talked about how organic search (SEO) doesn't just happen by accident. It has to be approached purposefully. What does that mean? For starters, it means you need to have a plan. There are ...
Organic Search Isn't An Accident
The name organic search conjures an image of people just naturally happening by your website in their search results. In reality, it's far from happenstance that your site shows up when people search. It's the work of ...
Video Marketing is Important. Act Like it.
Video is a really potent marketing tool. In fact, it's arguably the most powerful way for you to connect with your audience on the internet. Period. But it doesn't matter how powerful it is if you aren't using it. Of course ...
Two Reasons To Monitor Competitors on Social
Last week, we covered why a social media competitive audit can help you prospect and sell products online. While this blog post mainly covered the process behind our competitive audits and the need to stay ahead of other ...
How is your social media performing?
Why a Social Media Competitive Audit Can Help GROW If social media isn’t part of your strategy, it should be. This is a prime opportunity to showcase and discuss products with customers and leads online. It’s also an ideal ...
Upcoming Changes to Google Pay-Per-Click Advertisements
Over the past several months, Google has been rolling out updates to how Pay-Per-Click (PPC) text ads are displayed.