Thoughts from the Antidote 71 Team

For many businesses, the decision to hire an advertising agency can be a significant one. It's an investment of time, resources and trust. However, the benefits of employing the expertise of an advertising agency can far ...

If you've used a smartphone or a smart speaker in the past few years, you've probably used voice search. You know, when you say something like, "Hey Siri, what's the weather today?" or "Alexa, find me a chicken recipe." This ...

With the rapid evolution of the digital marketing landscape, brands have come to realize the value of customer retention. After all, it's not just about acquiring new customers, but also about maintaining a strong ...

Search Engine Optimization (SEO) is a cornerstone of any effective digital marketing strategy. But mastering SEO is often easier said than done. If you've been investing time and resources into improving your website's SEO, ...

In today's digital landscape, advertisers can access numerous methods for targeting ads. Three key approaches commonly used are awareness, consideration and conversion stages. Among these approaches, keyword/search targeting ...

As a new hire in the digital marketing industry, it can be overwhelming to know where to start. There are so many different aspects to consider, from search engine optimization (SEO) to social media marketing, email ...

ChatGPT has been a big name recently. One of the more defining reasons is how well ChatGPT can create content. Whether it’s writing your final paper that you forgot about the night it’s due or helping fix a broken block of ...

Making your marketing decisions based on data in 2023 is extremely important. But how do you sort through your data to find what matters? And how do you interpret that data confidently? If you feel overwhelmed by these ...

Google search ads are a powerful tool for businesses looking to reach their target audience and drive conversions. With billions of daily searches on Google, search ads offer an unmatched opportunity to connect with ...

Creating new content every month, whether it be for social or otherwise, can be very difficult. Ideas may come easy in the beginning, but how does one tackle the dreaded creative block? Luckily, I’ve developed 5 easy steps ...