Thoughts from the Antidote 71 Team

Making your marketing decisions based on data in 2023 is extremely important. But how do you sort through your data to find what matters? And how do you interpret that data confidently? If you feel overwhelmed by these ...

Google search ads are a powerful tool for businesses looking to reach their target audience and drive conversions. With billions of daily searches on Google, search ads offer an unmatched opportunity to connect with ...

Creating new content every month, whether it be for social or otherwise, can be very difficult. Ideas may come easy in the beginning, but how does one tackle the dreaded creative block? Luckily, I’ve developed 5 easy steps ...

Building quality backlinks from relevant and credible websites to your own website may be the secret ingredient to ranking higher on Google. But how do you do it? There are a lot of strategies to get people to link back to ...

Adjusting Your Lead Gen Strategy for Gen Z As we discussed in our earlier post on this topic, most recent generations, Millennials and Generation Z, have grown into large demographics that hold growing purchasing powers in ...

Millennial and Gen Z’s Influence on the Inbound Marketing Strategy The most recent generations, Millennials and Generation Z, have grown into large demographics that hold growing purchasing powers in the current global ...

Why aren't your customers or prospects reading your emails? There could be a lot of reasons your marketing emails aren't getting read by your prospects or customers. Assuming they're getting delivered and not getting caught ...

In Part 1 of our 3-part series, we talked about how organic search (SEO) doesn't just happen by accident. It has to be approached purposefully. What does that mean? For starters, it means you need to have a plan. There are ...

The name organic search conjures an image of people just naturally happening by your website in their search results. In reality, it's far from happenstance that your site shows up when people search. It's the work of ...

Video is a really potent marketing tool. In fact, it's arguably the most powerful way for you to connect with your audience on the internet. Period. But it doesn't matter how powerful it is if you aren't using it. Of course ...