Rich Mackey
Rise of Personalization and Inbound Marketing
Millennial and Gen Z’s Influence on the Inbound Marketing Strategy The most recent generations, Millennials and Generation Z, have grown into large demographics that hold growing purchasing powers in the current global ...
No one is reading my marketing emails!
Why aren't your customers or prospects reading your emails? There could be a lot of reasons your marketing emails aren't getting read by your prospects or customers. Assuming they're getting delivered and not getting caught ...
Why Make Election Day a Holiday?
Every 2 years we add a holiday for election day at Antidote 71 Whether Election Day should be a holiday nationwide is often a subject of debate. Do we give everyone the day off so they can vote? Is that too much? Do people ...
Is Being Together a Requirement of Culture?
The main image on this post is a snapshot I took today of our new Omaha office while I was checking mail, watering plants, and just generally looking in on things. We signed the lease in February and moved in on March ...
Business Operations Changes in Light of COVID-19
As we continue to monitor guidance from the CDC, State of Iowa, State of Nebraska and the governments in Sioux City and Omaha where we have offices, we wanted to share what we're doing to protect the health of our team, our ...
Change is Inevitable. Growth is Optional.
As the agency rounds our 17th year in business, some change is afoot, as is always inevitable in life, in business, in the world.
Organic Search Isn't An Accident - Part 2: Strategy
In Part 1 of our 3-part series, we talked about how organic search (SEO) doesn't just happen by accident. It has to be approached purposefully. What does that mean? For starters, it means you need to have a plan. There are ...
Why We're Closed on Election Day.
This year we made a decision to close our office on Election Day. To make it a company holiday. Obviously it's not a requirement—in Iowa and Nebraska, private companies can decide their own holidays. And for us, choosing ...
Why we launched a 401(k) | Antidote 71
Today is National Savings Day, so it seemed like an appropriate time to talk about one of our new employee benefits: our 401(k) plan. The Importance of Benefits to Small Businesses As you know, we consider ourselves a small ...
Lead Generation Through Social Media
When you log onto social media each day, you’re presented with information about what’s happened while you were gone. You see Chris just Snapchatted his pizza and that Holly is live tweeting interior design tips from an ...