Meet Drew - Summer Social Media Intern

Posted by Rich Mackey on Aug 7, 2018 9:42:40 AM

As we approach the end of summer (I know, we can hardly believe it either) we had to make sure to give a shout out to Drew Girres, our summer social media intern extraordinaire. Summer internships can be a bit tricky. For Antidote 71, they're real, working internships. Legitimate client work, day in and day out. And we this year we wanted a commitment of 20 hours a week (paid of course). 

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Tags: Intern, Staff

Lead Generation Through Social Media

Posted by Rich Mackey on Dec 18, 2017 10:43:57 AM

When you log onto social media each day, you’re presented with information about what’s happened while you were gone. You see Chris just Snapchatted his pizza and that Holly is live tweeting interior design tips from an industry conference. You were also served an ad from your local clothing boutique about their summer clearance sale.

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Tags: Social Media, Prospecting, Lead Generation

Working Remotely

Posted by Jeff Gordon on Sep 28, 2017 12:42:00 PM

I have always had a home office, but I never had to work long periods of time from it.  I always had a “business” office to go to. However, after my wife got a job in Omaha I had to start commuting between Omaha and Sioux City. My home office, soon became my remote office. How would this work? What challenges would I face? Would I be able to work efficiently eight hours a day from my home and still be connected with my team and clients in Sioux City.

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Tags: Business Management, Dropbox, Home Office, Ooma, Productivity Tools, Slack, Working Remotely

Antidote 71 Wins Silver AMA Omaha Pinnacle Award for Digital Work

Posted by Antidote 71 on May 25, 2017 9:00:19 AM

Antidote 71 is the proud recipient of an American Marketing Association (AMA) of Omaha Pinnacle Award in the Digital Media — Small Business category.

The AMA Omaha Pinnacle Awards are an opportunity for local organizations to enter their most successful marketing campaigns for the prior year. Antidote 71 received a silver award for their work with Siouxland Women’s Health Care in Sioux City, Iowa.

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Tags: Lead Generation, About Antidote 71, About Us, Awards, Digital Marketing, Digital Strategy

Helpful Tips to Entice Customers and Leads on Pinterest

Posted by Antidote 71 on May 24, 2017 8:10:05 AM

Do you know which keywords pinners are using to find your products? If you want to draw prospects back to your website, you need to know what interests Pinterest users and what will keep them engaged so your products are familiar when they appear on a pinner’s feed. But before you can do that, you’ll need to know who your audience is. From there, thinking about how to promote content that appeals to them will be much easier.

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Tags: Social Media

Rank Higher in Search and Generate Leads With a Google+ Page

Posted by Antidote 71 on May 18, 2017 4:42:47 PM

Bummed that your business doesn’t show up higher in Google search results? You could change that by keeping an active account on Google+. Not sure that it’s worth the time commitment? The more you post to a Google+ account, the more likely your business is to rank higher in search results.

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Tags: Social Media

Two Reasons To Monitor Competitors on Social

Posted by Antidote 71 on May 16, 2017 1:42:51 PM

Last week, we covered why a social media competitive audit can help you prospect and sell products online. While this blog post mainly covered the process behind our competitive audits and the need to stay ahead of other businesses in your respective marketplace, there are many more reasons why you should take a look at your competitors online. Below are two additional reasons to monitor competitors on social media. To get started, a social competitive audit can help your business learn more about customer service and potential for growth through social media.

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Tags: Social Media, Digital Marketing

Use Brand Ambassadors to Generate Leads on LinkedIn

Posted by Antidote 71 on May 12, 2017 9:00:27 AM

To your peers, LinkedIn is considered the social media hub for professionals. It’s where you’re networking with your peers, following influencers and joining groups to stay updated on the latest industry news. It’s also the perfect place for your business to create additional product buzz by crafting sharable content that generates leads and sales via thought leadership strategies.

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Tags: Social Media, Lead Generation, Brand Ambassadors, Digital Marketing, LinkedIn, Social Media Omaha, Social Media Sioux City

Why a Social Media Competitive Audit Can Help You Prospect and Sell Products Online

Posted by Antidote 71 on May 10, 2017 2:50:54 PM


Staying ahead of your competitors online includes investing in targeted paid social media advertising.

If social media isn’t part of your purchasing strategy, it should be. This is a prime opportunity to showcase and discuss products with customers and leads online. It’s also an ideal opportunity to follow them through the purchasing process.

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Tags: Social Media, Business Strategy, Competition, Competitive Audit, Competitors, Digital Marketing

Improve Local Search for Your Business With These Five Tips

Posted by Rich Mackey on May 4, 2017 2:30:04 AM

Have you ever been frustrated by inaccurate information about your business in an online listing or local search? You're not alone. But did you know you can do something about it? There are 13 companies that aggregate business listings and serve them to the hundreds of thousands of sites across the internet that show them. Optimizing with these 13 companies can improve how you show up to Google—and to customers.

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Tags: Business Listing, Citation, Local Search, SEO