As we approach the end of summer (I know, we can hardly believe it either) we had to make sure to give a shout out to Drew Girres, our summer social media intern extraordinaire. Summer internships can be a bit tricky. For Antidote 71, they're real, working internships. Legitimate client work, day in and day out. And we this year we wanted a commitment of 20 hours a week (paid of course).
When you log onto social media each day, you’re presented with information about what’s happened while you were gone. You see Chris just Snapchatted his pizza and that Holly is live tweeting interior design tips from an industry conference. You were also served an ad from your local clothing boutique about their summer clearance sale.
I have always had a home office, but I never had to work long periods of time from it. I always had a “business” office to go to. However, after my wife got a job in Omaha I had to start commuting between Omaha and Sioux City. My home office, soon became my remote office. How would this work? What challenges would I face? Would I be able to work efficiently eight hours a day from my home and still be connected with my team and clients in Sioux City.
Antidote 71 is the proud recipient of an American Marketing Association (AMA) of Omaha Pinnacle Award in the Digital Media — Small Business category.
The AMA Omaha Pinnacle Awards are an opportunity for local organizations to enter their most successful marketing campaigns for the prior year. Antidote 71 received a silver award for their work with Siouxland Women’s Health Care in Sioux City, Iowa.
Do you know which keywords pinners are using to find your products? If you want to draw prospects back to your website, you need to know what interests Pinterest users and what will keep them engaged so your products are familiar when they appear on a pinner’s feed. But before you can do that, you’ll need to know who your audience is. From there, thinking about how to promote content that appeals to them will be much easier.
Tags: Social Media
Bummed that your business doesn’t show up higher in Google search results? You could change that by keeping an active account on Google+. Not sure that it’s worth the time commitment? The more you post to a Google+ account, the more likely your business is to rank higher in search results.
Tags: Social Media
Last week, we covered why a social media competitive audit can help you prospect and sell products online. While this blog post mainly covered the process behind our competitive audits and the need to stay ahead of other businesses in your respective marketplace, there are many more reasons why you should take a look at your competitors online. Below are two additional reasons to monitor competitors on social media. To get started, a social competitive audit can help your business learn more about customer service and potential for growth through social media.
To your peers, LinkedIn is considered the social media hub for professionals. It’s where you’re networking with your peers, following influencers and joining groups to stay updated on the latest industry news. It’s also the perfect place for your business to create additional product buzz by crafting sharable content that generates leads and sales via thought leadership strategies.
If social media isn’t part of your purchasing strategy, it should be. This is a prime opportunity to showcase and discuss products with customers and leads online. It’s also an ideal opportunity to follow them through the purchasing process.
Have you ever been frustrated by inaccurate information about your business in an online listing or local search? You're not alone. But did you know you can do something about it? There are 13 companies that aggregate business listings and serve them to the hundreds of thousands of sites across the internet that show them. Optimizing with these 13 companies can improve how you show up to Google—and to customers.