You’re getting website traffic, but leads? Not so much. If your lead generation forms are collecting digital tumbleweeds, your website might be working against you–quietly sabotaging your conversion rates without you even realizing it.
In this post, we’ll break down five of the most common (and costly) website conversion mistakes businesses make–and how to fix them. Whether you’re mid-redesign or just trying to boost performance, these tips will help improve website lead generation and turn more visitors into customers.
1. Slow Load Times
Website conversion killer #1: slow pages. According to Google, more than half of users (53%) will abandon a site that takes longer than three seconds to load. That’s not just bad for the experience–it’s bad for SEO and your bottom line.
Use tools like Google PageSpeed Insights to test your site’s speed. Compress images, minimize third-party scripts and consider upgrading your hosting if needed. A faster website keeps visitors around longer and increases the chances they’ll convert.
2. Confusing or Cluttered Navigation
Your website might look great, but if visitors can’t quickly find what they need, they won’t stick around. Key information, like your services, pricing or contact details, should be accessible within one or two clicks. A cluttered navigation menu or unclear path to action will create friction that drives people away.
Instead, simplify your navigation. Stick to 5–7 top-level items and use plain, descriptive labels. Prioritize critical pages like Services, Pricing and Contact Us. And make sure your primary CTAs (like *Get a Quote,* *Book a Demo* or *Contact Us*) are easy to spot and accessible from any page.
3. Weak or Missing Calls-to-Action (CTAs)
A visitor landed on your site–great! But what’s next? If your pages don’t guide users toward a clear next step, you’re leaving conversions on the table. Vague CTAs like “Learn More” aren’t compelling enough to drive action.
Audit every page and ask: *What do I want the user to do next?* Make sure each CTA is specific, value-driven and aligned with the content on the page. Try options like:
- “Get a Free Estimate”
- “Download the Checklist”
- “Book a Consultation”
Then A/B test your top CTAs to see which ones convert best.
4. Forms That Ask for Too Much, Too Soon
Visitors are cautious with their information and long, intimidating forms are a fast way to kill conversions.
Opt for simple forms instead. For a newsletter signup or lead magnet, asking for just a name and email is usually enough. Save the deeper questions for later in the funnel once you’ve built trust. If necessary, use smart forms that expand as users interact or progress through stages of your sales process for a better experience.
5. Not Mobile-Optimized
If your site isn’t optimized for mobile, you’re missing out on a huge chunk of potential leads. Mobile users expect speed, simplicity and ease of use. A site that’s clunky or unreadable on a smartphone will quickly be abandoned.
Test your site on multiple devices and browsers. Ensure your pages load quickly, buttons are easy to tap and text is readable without pinching or zooming. In addition, consider a mobile-first design approach if you’re planning a redesign.
Conclusion: Fix These Conversion Killers, Gain More Leads
Your website should be your hardest-working sales rep, not a silent saboteur.
If you’re dealing with slow speeds, poor navigation, weak CTAs, bloated forms or a clunky mobile experience, it’s time to take action.
Want expert eyes on your site?
Join our upcoming Website Redesign Webinar to learn even more lead conversion tips or reach out for a free consultation. We’ll help you turn your website into a lead-generating machine.
