HubSpot’s partner program began in 2008 as a practical solution to a division-of-labor problem. HubSpot wanted to build inbound marketing software, but many of its customers still needed outside experts to develop the strategy and do the work required to use that software effectively. Rather than become a marketing agency itself, HubSpot created a way for independent agencies to provide that missing layer of expertise and execution.
What’s it Like to Work With One?
Every Solutions Partner offers something unique, so there is no universal answer. The Solutions Partner designation simply tells you that each maintains a formal relationship with HubSpot and meets its baseline program requirements, not that they provide the same services or follow the same process.
There are, however, some general things you can expect. Most engagements will begin by defining the work and agreeing on a scope. The partner and client then often divide responsibilities, establish how they will communicate and work together toward an agreed-upon result. What happens within that structure depends on the partner you choose and the job you hire it to perform.
Finding the Right Solutions Partner for You
HubSpot’s network includes thousands of agencies serving different industries and needs at vastly different scales. Some provide training; others run campaigns, implement CRMs, build complex integrations or some combination.
Will there be a good match for you? Probably, but not every partner will be. Here’s how we recommend finding a good fit:
1. Define the Job
Before comparing partners, define what you need one to accomplish. What would success look like? What work needs to be completed? Clear goals make it much easier to identify partners with the right capabilities.
2. Filter for Relevant Fit
Once you know what you need, use the HubSpot Solutions Directory to narrow your options. You can filter partners by factors such as service, industry, location, language, budget and HubSpot credentials.
3. Verify Their Experience
Review relevant case studies, client reviews, specialized credentials and examples of completed projects. Look for evidence that they have successfully completed work similar to yours.
4. Talk to Your Shortlist
Reach out to the agencies remaining on your list and schedule an introductory conversation. These conversations should give you the information you need to compare the agencies and select the partner that feels best suited to your situation.
Putting HubSpot to Work
HubSpot created its partner program because its software alone can’t provide the strategy and execution capabilities many businesses need. The right Solutions Partner can help close that gap with confidence. A successful partner relationship will turn HubSpot from a collection of available tools into a system your business can actually use to accomplish something.
If you’re interested in learning more about the HubSpot Solutions Partner program, you can visit Hubspot’s official HubSpot Solutions Partner page. You can also schedule a call with our team to discover if Antidote 71 is the right Solutions Partner for you.
