If you’re looking for a smart, efficient way to get your brand into more ears (and heads), streaming audio advertising might be your next favorite channel.
But what does it cost to run a campaign? And is it worth it compared to other options?
Let’s break it down.
Audio ads have come a long way since traditional radio. Today, your message can hit highly targeted listeners on platforms like Spotify, Pandora, iHeartRadio and programmatic audio networks.
And those listeners? They’re opting in. Whether they’re working, driving, working out or making dinner, they’re plugged in, and your brand can be along for the ride.
Streaming audio ad costs are generally priced on a CPM (cost per thousand impressions) model.
| Platform/Type | Typical CPM Range |
| Programmatic Audio | $15–$25 |
| Spotify Self-Serve | ~$15+ |
| Pandora/iHeart | $12–$30+ (varies by targeting) |
Sources: StackAdapt, Basis Technologies, Spotify Advertising, Digital Dot, Statista
Disclaimer: Pricing varies significantly based on factors like targeting (geo, demo, behavioral), ad length and platform minimums. Some platforms also charge higher rates for premium inventory or guaranteed placements.
| Campaign Type | Monthly Budget | Estimated Impressions |
| Local Market Test (1-2 zips or cities) | $2,000–$5,000 | 80,000–200,000 |
| Regional Brand Awareness (multi-market) | $5,000–$15,000 | 200,000–600,000 |
| Full-Funnel or Integrated Campaign | $10,000+ | 500,000+ (multi-channel) |
Disclaimer: These are rough benchmarks; your actual impression volume may vary based on platform choice, targeting complexity and frequency settings.
Streaming audio hits a unique sweet spot. It's highly targetable, with factors like geography, demographics, behavior and even device type. Listeners tend to stay tuned in longer as well, especially during moments with fewer distractions (like commuting or working out). That combination makes it a wise choice for brand-building and recall.
Compared to traditional radio or display, streaming audio offers more precision and better engagement. It's more affordable than podcast ads, which command higher rates due to their intimacy and niche audiences, but it provides many of the same engagement benefits.
While social and display ads are often quick-scroll environments, audio provides a lean-in listening experience that can stand on its own or enhance a larger campaign that includes connected TV (CTV), display, direct mail or retargeting. Used together, these channels reinforce your message across multiple touchpoints for surround-sound impact.
The beauty of streaming audio is in the advanced and detailed targeting.
You’re targeting people by:
And because it’s digital, you get real reporting, so you know exactly what you’re getting for your money.
If you’re chasing brand awareness, need help breaking through in a crowded market or want to diversify beyond visual ads, streaming audio is more than worth testing.
It’s a great fit for:
Whether you're ready to start with a small local campaign or go big across multiple platforms, we’ll help you set the right budget, targeting and creative strategy to make streaming audio worth it.