To your peers, LinkedIn is considered the social media hub for professionals. It’s where you’re networking with your peers, following influencers and joining groups to stay updated on the latest industry news. It’s also the perfect place for your business to create additional product buzz by crafting sharable content that generates leads and sales via thought leadership strategies.
Twitter is the channel for list makers, hashtag followers and those who want to keep it brief but humorous. For brands and businesses, this makes Twitter the perfect place to look for new customers. The tips below will help you get started — or start again — with engaging your customers and prospects on Twitter. Our free Twitter prospecting workbook will also help you stay organized and efficient along the way.