In the age of average screen times being over 7 hours a day, there’s a lot of potential for a brand’s social media marketing in strengthening customer relationships and perceptions. However, capturing the attention of a viewer isn’t easy. Having a strong social media strategy is critical for making the most of your brand’s social presence.
Here is our take on some quick tips to take your social strategy to the next level.
1. Be a Community Cheerleader
People love interacting with brands that are interested in their local community and audience! Community is a double meaning in this context; the local community your business is a part of geographically and the community you create on social media!
Your audience wants something they can relate to, not just a sales pitch. What’s easier to relate to than their own community? While pushing products is an effective way to increase brand or specific product awareness, if that’s the only thing being posted, likely, you’re not tapping into your audience’s true potential in terms of interaction and top-of-mind brand awareness.
How You Can Implement It
- Feature a local event taking place.
- Repost content from organizations within the community.
- Share user-generated content.
- Interact with your follower base.
2. Create an Authentic Voice
What makes your brand different? People will be more interested in following you if your profile stands out and provides some new way of thinking or value to their life. Find a way to incorporate your brand’s voice into your content. There are several ways to do this, including:
- Post about things that interest your team or company.
- Share your industry expertise to help your audience learn or understand something better.
- Create content that’s cohesive with your unique branding through color, the feeling and type of imagery, and captions that feel personal to the audience.
How You Can Implement It
- Share team photos/company events.
- Solve problems from your audience with a quick tip your company uses.
- Add your logo and branding colors to your social.
- Apply a unique voice in your captions that speaks to who you are as a company.
3. Dedicate 10-15 Minutes a Day to Community Management
One of the best ways to increase engagement on your content is by interacting with your current and “wish list” audience. In this context, a wish list means people you are aspiring to influence or add to your current audience. Interacting with their content can create a positive perception of your company and gives a more human appeal to traditional marketing with specific comments.
How You Can Implement It
- Moderation: monitor your brand’s presence and interact with direct comments or other forms of interaction from your audience. This is especially helpful for maintaining a positive brand image by noticing and responding when people have questions or reviews about your company.
- Outreach: Interact with your followers, your “wish list” audience, and industry-related leaders on social to create & maintain client relationships.
4. Focus on Short-Form Video
If your social strategy isn’t incorporating short-form videos like Instagram/Facebook Reels, TikToks, or YouTube Shorts you are missing out big time. Especially with platforms like Instagram and TikTok, short-form videos are an extremely valuable way to push your content to more followers, increasing the potential for post engagement and traffic to your profile.
- 90% of Instagram’s user base watches videos on the platform weekly. Instagram’s algorithm pushes reel content to more users than your current audience through suggested content and the Reel tab. Capitalizing on the high traffic of Instagram reels is one easy way to elevate your social media strategy.
- If your target audience is Gen Z or Alpha, TikTok is the platform for you. Over 60% of TikTok’s user base is aged 10-29 and the average TikTok user spends 1.5 hours on the platform. The music library is constantly growing with numerous sounds being added every day that you can create content with.
The possibilities for content ideas are limitless for many short-form focused social platforms with new trends created every day. Use the trending sounds to help create content with audio that is gaining traction with the algorithm and views. Figure out which trends apply to your business and goal of social media and get to filming!
- Quick tip: save videos & sounds while you’re scrolling to make it easier when you decide to create content for the month!
How You Can Implement It
- Film short videos that highlight your industry tips.
- Introduce your team.
- Show off your office space.
- Feature a new or popular product.
5. Be Spontaneous
It is commonplace for social strategies and content creation to be created in advance to save time when it comes to managing your accounts. However, with new trends being created so frequently the time you have to capitalize on the high traffic and engagement potential with them is sometimes limited. That’s where staying on top of what’s popular on social can benefit your strategy. Don’t be afraid to shake up the planned content every once in a while for a post that’s fun and on-trend.
How You Can Implement It
- Monitor what other brands are doing and what content is getting a lot of interaction and replicate that idea with your own brand’s twist.
- Is there a new trend that would be perfect for your product or company to do? Make a post about it!
Ending Notes
Social media changes rapidly, if your strategy isn’t accounting for those changes you need to re-evaluate. Don’t forget to have fun with your social and post content that’s meaningful to your brand’s community, that is what will attract and grow your audience.
Happy posting!
