Antidote 71

Antidote 71
The antidote 71 team contributed to this blog post.
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Antidote 71 Wins Silver AMA Omaha Pinnacle Award for Digital Work

Posted by Antidote 71 on May 25, 2017 9:00:19 AM

Antidote 71 is the proud recipient of an American Marketing Association (AMA) of Omaha Pinnacle Award in the Digital Media — Small Business category.

The AMA Omaha Pinnacle Awards are an opportunity for local organizations to enter their most successful marketing campaigns for the prior year. Antidote 71 received a silver award for their work with Siouxland Women’s Health Care in Sioux City, Iowa.

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Tags: Lead Generation, About Antidote 71, About Us, Awards, Digital Marketing, Digital Strategy

Helpful Tips to Entice Customers and Leads on Pinterest

Posted by Antidote 71 on May 24, 2017 8:10:05 AM

Do you know which keywords pinners are using to find your products? If you want to draw prospects back to your website, you need to know what interests Pinterest users and what will keep them engaged so your products are familiar when they appear on a pinner’s feed. But before you can do that, you’ll need to know who your audience is. From there, thinking about how to promote content that appeals to them will be much easier.

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Tags: Social Media

Rank Higher in Search and Generate Leads With a Google+ Page

Posted by Antidote 71 on May 18, 2017 4:42:47 PM

Bummed that your business doesn’t show up higher in Google search results? You could change that by keeping an active account on Google+. Not sure that it’s worth the time commitment? The more you post to a Google+ account, the more likely your business is to rank higher in search results.

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Tags: Social Media

Two Reasons To Monitor Competitors on Social

Posted by Antidote 71 on May 16, 2017 1:42:51 PM

Last week, we covered why a social media competitive audit can help you prospect and sell products online. While this blog post mainly covered the process behind our competitive audits and the need to stay ahead of other businesses in your respective marketplace, there are many more reasons why you should take a look at your competitors online. Below are two additional reasons to monitor competitors on social media. To get started, a social competitive audit can help your business learn more about customer service and potential for growth through social media.

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Tags: Social Media, Digital Marketing

Use Brand Ambassadors to Generate Leads on LinkedIn

Posted by Antidote 71 on May 12, 2017 9:00:27 AM

To your peers, LinkedIn is considered the social media hub for professionals. It’s where you’re networking with your peers, following influencers and joining groups to stay updated on the latest industry news. It’s also the perfect place for your business to create additional product buzz by crafting sharable content that generates leads and sales via thought leadership strategies.

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Tags: Social Media, Lead Generation, Brand Ambassadors, Digital Marketing, LinkedIn, Social Media Omaha, Social Media Sioux City

Why a Social Media Competitive Audit Can Help You Prospect and Sell Products Online

Posted by Antidote 71 on May 10, 2017 2:50:54 PM


Staying ahead of your competitors online includes investing in targeted paid social media advertising.

If social media isn’t part of your purchasing strategy, it should be. This is a prime opportunity to showcase and discuss products with customers and leads online. It’s also an ideal opportunity to follow them through the purchasing process.

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Tags: Social Media, Business Strategy, Competition, Competitive Audit, Competitors, Digital Marketing

How to Connect With Prospects on Twitter

Posted by Antidote 71 on Apr 27, 2017 1:50:26 AM

Twitter is the channel for list makers, hashtag followers and those who want to keep it brief but humorous. For brands and businesses, this makes Twitter the perfect place to look for new customers. The tips below will help you get started — or start again — with engaging your customers and prospects on Twitter. Our free Twitter prospecting workbook will also help you stay organized and efficient along the way.

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Tags: Social Media, Prospecting, Lead Generation, Omaha Twitter, Social Media Omaha, Social Media Sioux City, Thought Leadership, Twitter

How to Turn Facebook Likes Into Leads

Posted by Antidote 71 on Apr 20, 2017 3:19:15 PM

With over one billion active users on Facebook per day, it’s safe to say that who you want to reach is likely using Facebook. Those leads may also be using one of your competitor’s products. To look for those leads, start by doing a quick search on Facebook of your business area plus the city you’re located in. A search for credit unions in Omaha, Nebraska pulls up all of the public posts — from personal and business pages — that match those terms.

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Tags: Social Media, Lead Generation, Facebook, Social Media Marketing

How to Use Social Media to Find New Business Leads

Posted by Antidote 71 on Feb 23, 2017 10:21:40 AM

Follow digital footprints to learn more about your audiences

When you log onto social media each day, you’re presented with information about what happened while you were gone.

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Tags: Social Media, Finding Leads, Leads, Social Media Marketing

Upcoming Changes to Google Pay-Per-Click Advertisements

Posted by Antidote 71 on Jan 27, 2017 11:13:54 AM

Over the past several months, Google has been rolling out updates to how Pay-Per-Click (PPC) text ads are displayed.

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Tags: Ad Strategies, Digital Marketing, Google AdWords, Google PPC