Antidote 71 Wins Silver AMA Omaha Pinnacle Award for Digital Work

Posted by Antidote 71 on May 25, 2017 9:00:19 AM

Antidote 71 is the proud recipient of an American Marketing Association (AMA) of Omaha Pinnacle Award in the Digital Media — Small Business category.

The AMA Omaha Pinnacle Awards are an opportunity for local organizations to enter their most successful marketing campaigns for the prior year. Antidote 71 received a silver award for their work with Siouxland Women’s Health Care in Sioux City, Iowa.

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Tags: Lead Generation, About Antidote 71, About Us, Awards, Digital Marketing, Digital Strategy

Two Reasons To Monitor Competitors on Social

Posted by Antidote 71 on May 16, 2017 1:42:51 PM

Last week, we covered why a social media competitive audit can help you prospect and sell products online. While this blog post mainly covered the process behind our competitive audits and the need to stay ahead of other businesses in your respective marketplace, there are many more reasons why you should take a look at your competitors online. Below are two additional reasons to monitor competitors on social media. To get started, a social competitive audit can help your business learn more about customer service and potential for growth through social media.

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Tags: Social Media, Digital Marketing

Use Brand Ambassadors to Generate Leads on LinkedIn

Posted by Antidote 71 on May 12, 2017 9:00:27 AM

To your peers, LinkedIn is considered the social media hub for professionals. It’s where you’re networking with your peers, following influencers and joining groups to stay updated on the latest industry news. It’s also the perfect place for your business to create additional product buzz by crafting sharable content that generates leads and sales via thought leadership strategies.

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Tags: Social Media, Lead Generation, Brand Ambassadors, Digital Marketing, LinkedIn, Social Media Omaha, Social Media Sioux City

Why a Social Media Competitive Audit Can Help You Prospect and Sell Products Online

Posted by Antidote 71 on May 10, 2017 2:50:54 PM


Staying ahead of your competitors online includes investing in targeted paid social media advertising.

If social media isn’t part of your purchasing strategy, it should be. This is a prime opportunity to showcase and discuss products with customers and leads online. It’s also an ideal opportunity to follow them through the purchasing process.

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Tags: Social Media, Business Strategy, Competition, Competitive Audit, Competitors, Digital Marketing

Upcoming Changes to Google Pay-Per-Click Advertisements

Posted by Antidote 71 on Jan 27, 2017 11:13:54 AM

Over the past several months, Google has been rolling out updates to how Pay-Per-Click (PPC) text ads are displayed.

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Tags: Ad Strategies, Digital Marketing, Google AdWords, Google PPC


Posted by Rich Mackey on Jul 29, 2016 7:21:21 PM

It's a simple word but it speaks volumes. An instant introduction. A desire to get acquainted. Or re-acquainted. And so... hello.

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Tags: About Us, Convergence, Digital Marketing, Integration, Introductions, Traditional Marketing