Connected TV (CTV) advertising has transformed how brands reach their target audiences in 2025. It offers the immersive experience of television combined with the measurability and precision of digital advertising. This makes it a compelling alternative to traditional broadcast.
One common question we always get asked by our clients is, “How much does it cost to run an effective CTV campaign?” The good news? CTV is more cost-effective and accessible than ever. Here’s what you need to know.
CTV Advertising Costs: A Breakdown
Based on current industry benchmarks, Connected TV ads generally range from $20 to $40 CPM (cost per thousand impressions) for most programmatic and mid-market purchases.
This means you'll pay between $20 and $40 for every 1,000 ad impressions, with the added ability to target specific zip codes, behaviors or devices. Premium platforms like Netflix or Hulu might charge higher CPMs, up to $60 or more, but they are typically used strategically for broad top-funnel reach.
Wait, Why is CTV More Expensive?
Sure, the CPM for CTV might look a little steeper than traditional local TV. But here’s the thing: with CTV, you’re not paying to shout into the void.
You're paying to reach your people, not just anyone with a remote and questionable taste in daytime TV. With real-time data, optimization options and trackable results, every dollar works a whole lot harder.
Think of it less like “paying more” and more like “finally knowing where your money’s going.”
Budget Benchmarks: What Clients Typically Spend
CTV budgets are flexible. Whether you're testing in a single market or launching a regional awareness campaign, we scale your spend to match your goals.
Disclaimer: CPM rates and estimated impressions are based on typical ranges for mid-size and smaller markets like Omaha and Sioux City. Actual costs and impressions can vary depending on targeting, seasonality, platform and market demand.
What You’re Paying For
With CTV advertising, your investment covers much more than just impressions. It includes:
- Advanced Targeting: geo, demographic, interest, behavioral and 1st-party data matching
- Better Creative Control: multiple ad versions that can be updated mid-campaign
- Real-Time Reporting: metrics like impressions, completions, site traffic and conversions
- Ongoing Optimization: continual tweaks to creatives and placement for better results
- Platform Access: major providers such as Hulu, Amazon, Roku and YouTube TV
So, What Will Your CTV Campaign Cost?
The approach depends on what you're aiming for. If you're looking to build broad awareness, you'll need more impressions to reach a wider audience, whereas targeting by zip code or household income can affect your CPM costs.
Mixing different types of ads, such as video, banners and audio, can also make your campaign more effective by leveraging multiple channels together. We’re here to work closely with you to create a personalized plan that fits your budget and goals, managing everything from targeting to reporting with care and attention.
Ready to See What CTV Can Do?
Whether you're exploring new markets or replacing outdated broadcast buys, CTV gives you control, visibility and results.
