Direct mail is making a comeback, and postcards are leading the way. Unlike emails that get deleted or ads that get scrolled past, a postcard lands directly in someone’s hands, impossible to ignore. And with on-demand postcard printing and mailing, you don’t have to commit to bulk runs or long lead times. You can send the right message to the right people at the right time.
Here are five creative ways to make on-demand postcards a powerful part of your marketing mix:
A well-timed postcard can nudge your audience toward digital actions:
It’s a tangible reminder that bridges the gap between offline and online marketing.
With on-demand printing, you can easily customize postcards tailored to specific audience segments. For example:
The result? Higher engagement and stronger response rates.
Sometimes, digital follow-ups just aren’t enough. A physical postcard can stand out when an email gets ignored. Send postcards to:
It’s a subtle but effective way to reignite interest.
Whether it’s a trade show, webinar or in-store event, postcards make excellent event invitations. On-demand postcards let you:
That physical touchpoint builds excitement and increases turnout.
Not every postcard has to sell something. Sometimes, a simple “thank you” or seasonal greeting can strengthen brand loyalty. Examples include:
Small gestures go a long way in making customers feel valued.
On-demand postcards give you the speed, flexibility and personalization that traditional bulk mail can’t. They fit seamlessly into a modern marketing mix, helping you stand out in the mailbox while connecting to digital campaigns. If you’re ready to reimagine direct mail, postcards are the perfect place to start.